Product Description FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters “Follow the money!” Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! - Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
- Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
- E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
- MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
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Made me money, what else is there?
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The book is so full of ideas that it gives me a headache every time I open it again. But it has revolutionized the way I run my business and made me realize serious deficiencies we had. It has made me money so is probably the cheapest investment I have ever made.
insight
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All of Kennedy's book are thick. I always manage to find at least one idea I can put into action. You can do the same.
An Often Overlooked Market
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The expression goes something like this: When the student is ready, the teacher will appear. That is how I feel about Dan Kennedy's No BS book series. This book is the second in the series that I have read and there are others waiting in the To Be Read pile.
As someone who is transitioning from a W2 employee to an entrepreneur, I found this book to be very valuable. Prior to reading this book, I would never have thought of specifically marketing my services to the affluent. As a result of reading this book, I now feel I have a much better understanding about how to market to the affluent. This book helped me with:
* Revising my own personal thinking related to the affluent
* Understanding the mindset of the affluent
* How to locate the affluent
* How to market to the affluent
As a budding entrepreneur, I am grateful I read this book at this early point in my transition. Targeting the affluent is probably a strategy I would not have necessarily undertaken before reading the book. Having read the book, I now feel I have the mindset and tools to do so.
As a segment of the population, the numbers of affluent are growing. If you are not now marketing specifically to them, you should read this book to learn how. Even if you are already marketing to the affluent, I recommend you read this book. I bet you will learn to be even more successful at it.
Some good ideas here
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I have read a few of Dan Kennedy's books, and whilst this particular one taught me the least amount in terms of marketing strategies, it did go into some details in terms of how to marketing to a specific niche - the wealthy.
All in all I found it pretty good, learned some useful tactics for my own business in terms of how to approach different genres of clients, so a pretty good read.
I've now got options I never knew I had before in business & sales.
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Dan Kennedy lays out a whole new way to see the world. Marketing to the affluent is a great tool in understanding how to get the most valuable business that will ultimately create less wear and tear on your company and that will withstand the test of the ever fluctuating market. Read it and implement it into your sales process. I know I am.
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